Asha's Franchise

An unrivalled concept of phenomenal potential, we are in the process of locating suitable country area development partners.

The Asha’s restaurant Franchise concept has been developed by Asha Restaurants LLC licensed to promote the Franchise on a worldwide basis.

Frequently asked questions

Q. Does the concept have longevity?

Having been an international singing star for so long, Asha has developed icon status that could well outlive her in the same way that artists such as Frank Sinatra continue to be extremely popular. This recording career, allied to the quality of the Asha’s restaurant experience should continue to draw diners for many years.

Indian food is the nation’s favourite cuisine. In the latest Keynote survey, Indian retail sales accounted for 42% of total sales of retail ethnic foods. Indian food now surpasses Chinese food in popularity, with Indian restaurants outnumbering Chinese by two to one.

• Chikken Tikka Masala remains the most popular Indian dish. • There are around 9,000 Indian restaurants in the UK. • In London alone there are more Indian restaurants than in Mumbai & Delhi. • It is estimated that ethnic food sales reached 1.64 billion £ in 2010. Source: Key Note Market Report-Ethnic Foods-2011.

Q. Why Asha’s is different from a generic Indian restaurant?

Asha Bhosle is an internationally acclaimed artist of icon status. The fact that she has been popular for three generations, and still captivates diverse audiences, itself offers exceptional PR and marketing opportunities. All of Asha’s recipes are unique and proprietary, developed by Asha personally over the years. The food does not represent the stereotypical, mass-produced taste that is prominent at most Indian restaurants around the globe, all ingredients are fresh, and not derived from ‘curry entrepreneurs’ using bottled pastes typical of most UK-based Indian restaurants. The ambience and restaurant design represents modern India; textural warm colours incorporating clean lines and a contemporary feel.

Q. Will preference be given to partners willing to invest as a Master Franchisee Area Development Licensee for the rights to develop the brand countrywide?

The initial Franchise fee is for the exclusive right to market and operate the proprietary brand Asha’s. This fee is dependent upon a number of different criteria, including population, development and growth schedule, costs related to establishing operations in the country, economic conditions, average per capita income, etc.

Q. What would be the circumference of investment?

Dependant on the growth schedule, number of proposed restaurants, size of the location etc., the Wafi Group will assist in determining the costs associated with the development of the concept, dependent upon the territory. A licence fee is required to reflect the value of the intellectual property rights that are to be transferred to the Franchisee who has exclusive development rights in the territory. Other costs are more difficult to define due to the wide variation of sites & premises. Costings are available for all items of fixtures & fittings.

Q. What marketing and advertising support is available?

A complete annual marketing plan clearly outlined in a manual will include proposed press campaigns, media plans etc. All franchisees will be involved in all regional promotional activities.

Ad hoc PR opportunities arise due to Asha’s ongoing and active music career. Every possibility will be exploited; most recently: • Concert performance at the Royal Albert Hall & Barbican London 2009. • BBC Lifetime Achievement Award presented by Tony Blair.

• Guiness Book of World Records Acknowledged “Most Recorded Artiste in the world”.

Q. How do we proceed?

An unrivalled concept of phenomenal potential, we are in the process of locating suitable country area development partners.

The Asha’s restaurant Franchise concept has been developed by Asha Restaurants LLC licensed to promote the Franchise on a worldwide basis.

Application should be made in confidence to:

Ms. Susan Potter Group Director Hospitality Asha’s Restaurants LLC P.O. Box 26631 Dubai, United Arab Emirates. Tel: 00971 4 3240000

or Email: susan.potter@wafi.com